Qualitative research is sometimes said to have as its goal the understanding of the sample studied, rather than generalizing from the sample to the population. Again, however, quantitative research may be conducted for the same purposes. Two other goals attributed to qualitative research are understanding a phenomenon from the perspective of the research participant and understanding the meanings people give to their experience. However, quantitative research models and techniques may be used for the same purpose. That is, its goal is to understand behaviour in a natural setting. Other goals have therefore been proposed for qualitative research.įor example, qualitative research is often said to be naturalistic. Many practitioners reject quantitative methods outright. If what is meant are hypotheses or theories which can be tested by quantitative statistical methods, then the definition is operational and objective. The crucial question here is the definitions of hypothesis or theory. To many researchers the goal of qualitative psychological research is to develop hypotheses or theory. Goals attributed to qualitative psychological research
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